Unleash Your Primal Brain

Price: $24.50
SKU:  9781631952685
Product  9781631952685
Understand what makes us human!

Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share.

Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us - also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution.

The only way to understand how our brains work is to examine the complete evolutionary arc.

  • The lie of rationality
  • The big picture of brain evolution
  • How we learn and remember
  • The chemistry of happiness
  • The power of pain
  • Demystifying risk
  • Safer in the herd
  • Good night, sweet dreams
  • Monkey see, monkey do
  • Big babies
  • Sexy apes
  • Let me tell you a story
  • How we evolved to be cultural creatures
  • Ownership, fairness, and favors
  • Conformity and integrity

Get ready, it's going to be a wild ride with Unleash Your Primal Brain!