Principles of Marketing

For courses in Principles of Marketing. This new edition retains the best elements of the fourth edition such as continued emphasis on the linkage between good ethics and good marketing, and balanced representation of all regions and cultures of Canada. The new strengths of the Fifth Edition lie in its expanded coverage of topics to reflect the impact of the Internet and the trend toward globalization, and refined and condensed coverage of some topics to produce a more compact, streamlined text.