Strategic Management and Business Policy

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. *NEW - Emphasis on the Internet in every chapter Includes a boxed insert illustrating a related Internet issue. - Supplies students with a major section on the impact of the Internet upon the content discussed in that chapter. *NEW - Added section on the Matrix of Change.- Describes a way to compare the impact of a proposed program. *NEW - A Global Issue box in every chapter.- Highlights an important topic that relates to the specific content of each chapter. *NEW - Updated and revised content in every chapter. - Gives students access to the latest information on the topics discussed. *NEW - Updated illustrative examp