Business Plan, Business Reality

Following the success of the original text,  the new edition of this simple, straightforward book sets out the five components of planning a small business in a logical, non-threatening manner. With each chapter designed around a direct question such as "Operations: How Will I Organize the Work?" (Ch. 4) and "The Family Firm Alternative: How Do I Take Over My Family's Business?" (Ch. 8), Skinner covers the basics of entrepreneurship from a hands-on, practice-based perspective. Unlike the majority of books in the market that focus on large-scale ventures, Skinner offers a uniquely relevant emphasis on the smaller businesses that most college business students undertake after graduation.