Consumer Behaviour

For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses.

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. Sumptuous four-colour illustrations add to the visual flair of this edition.