Integrated Marketing Communications

Part One: Understanding Integrated Marketing Communications Chapter 1   Integrated Marketing Communications Chapter 2   Strategic Planning Principles Chapter 3   Branding Strategy   Part Two: Planning for Integrated Media Chapter 4   Advertising Planning: Creative Chapter 5   Advertising Planning: Media Chapter 6   Planning for Direct Response Communications Chapter 7   Planning for Online and Interactive Communications   Part Three: Planning for Integrated Marketing Chapter 8   Sales Promotion Chapter 9   Public Relations Chapter 10 Event Marketing and Sponsorships Chapter 11 Personal Selling   Part Four: Measuring Plan Performance Chapter 12 Evaluating Marketing Communications Programs   Appendix 1  Media Buying Principles and Media Information Resources Appendix 2  Integrated Marketing Communications Plan: Mr Sub