Business Communication

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. 

KEY TOPICS:

Becoming a successful Business Communicator; Managing the Communication Process: Analyzing, Composing, Evaluating (ACE); Who Am I? Understanding Interpersonal Communication Styles (NEW!); Who Are You? Understanding Intercultural Communication and Workplace Diversity (NEW!); What Are the Tools and What Are the Rules? Communication Technologies in the Workplace (NEW!); How Can We Be Better, Together? Collaboration and Productivity (NEW!); Communicating Routine Messages and Building Goodwill; Communicating Persuasive Messages; Communicating Bad News Messages; Finding and Evaluating Business information; Preparing Effective Business Reports and Persuasive Business Proposals (NEWLY COMBINED); Preparing and Delivering Business Presentations

MARKET:

Appropriate for courses in Business Communication.